In 2012, Hydro Flask was a small start up company out of Bend, Oregon. The company found regional success with the industry's first line up of portable, insulated water bottles. With just 12 employees and $10 million in sales, the company came to a crossroads. In a crowded water bottle market, how can a young company break through?

Hydro Flask turns a shoestring budget into a groundbreaking marketing effect

Hydro Flask turns a shoestring budget into a groundbreaking marketing effect
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Hydro Flask turns a shoestring budget into a groundbreaking marketing effect

Hydro Flask had a product they knew could change the industry, but media and retail buyers were not interested in “another water bottle.” A saturated market and lack of resources forced Hydro Flask’s one-man marketing department, Lucas Alberg, to get creative with his pitch. At such a crucial time in the company’s growth, Lucas knew this moment was sink or swim.
Hydro Flask turns a shoestring budget into a groundbreaking marketing effect

Hydro Flask turns a shoestring budget into a groundbreaking marketing effect

Lucas Alberg
Hydro Flask turns a shoestring budget into a groundbreaking marketing effect

Hydro Flask turns a shoestring budget into a groundbreaking marketing effect

Hydro Flask turns a shoestring budget into a groundbreaking marketing effect
[+] VIEW LARGER IMAGE

Hydro Flask turns a shoestring budget into a groundbreaking marketing effect

Hydro Flask had a product they knew could change the industry, but media and retail buyers were not interested in “another water bottle.” A saturated market and lack of resources forced Hydro Flask’s one-man marketing department, Lucas Alberg, to get creative with his pitch. At such a crucial time in the company’s growth, Lucas knew this moment was sink or swim.
Hydro Flask turns a shoestring budget into a groundbreaking marketing effect

Hydro Flask turns a shoestring budget into a groundbreaking marketing effect

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Episode 1: Ice Flask

Alchemy Club | Episode 1
In 2012, Hydro Flask was a small start up company out of Bend, Oregon. The company found regional success with the industry's first line up of portable, insulated water bottles. With just 12 employees and $10 million in sales, the company came to a crossroads. In a crowded water bottle market, how can a young company break through?
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